Cookie Policy
How we use cookies and how you can manage preferences.
Effective Date: 11-May-2025
Last Updated: 11-May-2025
1. Introduction
This Cookie Policy explains what cookies are, how Call Flows LTD. (“CallFlows”, “we”, “our”, or “us”) uses them on our website (https://callflows.ai/) and related services (collectively, “Services”), and how you can manage your cookie preferences. This policy should be read in conjunction with our Privacy Policy.
2. What Are Cookies?
Cookies are small text files that are stored on your computer or mobile device when you visit a website. They are widely used to make websites work, or work more efficiently, as well as to provide information to the owners of the site.
Cookies can be “session cookies” (which are temporary and expire once you close your browser) or “persistent cookies” (which remain on your device for a set period or until you delete them). Cookies set by the website owner (in this case, CallFlows) are called “first-party cookies.” Cookies set by parties other than the website owner are called “third-party cookies.” Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics).
3. How We Use Cookies
We use first-party and third-party cookies for several purposes:
- Essential Operations: Some cookies are strictly necessary to allow you to move around our website and use its features, such as accessing secure areas.
- Performance and Analytics: These cookies collect information about how visitors use our website, for instance, which pages visitors go to most often, and if they get error messages from web pages. This helps us improve how our website works.
- Functionality: These cookies allow our website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features.
- Advertising and Targeting: These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of advertising campaigns. They are usually placed by advertising networks with the website operator's permission. They remember that you have visited a website and this information is shared with other organizations such as advertisers.
4. Types of Cookies We Use
Below is a more detailed explanation of the types of cookies we may use on our Services. Please note that the specific cookies may vary depending on the specific parts of our Services you interact with and may change over time. We will endeavor to keep this list updated.
4.1. Strictly Necessary Cookies
These cookies are essential for you to browse our website and use its features. Without these cookies, services like user account logins or shopping cart functionality (if applicable) cannot be provided. As these cookies are strictly necessary to deliver the Services, you cannot refuse them without impacting how our Services function.
| Cookie Name(s) | Provider | Purpose | Duration | More Information |
|---|---|---|---|---|
| e.g., `sessionid`, `csrftoken` | Call Flows LTD (First-party) | To maintain your session, security (e.g. CSRF protection). | Session or as needed for security | N/A (First-party) |
4.2. Performance and Analytics Cookies
These cookies help us understand how our website is being used, how effective our marketing campaigns are, or to help us customize our website for you. We use these cookies to improve user experience.
| Cookie Name(s) | Provider | Purpose | Duration | More Information |
|---|---|---|---|---|
| `_ga`, `_ga_*` | Google Analytics | Used to distinguish users and understand site usage patterns, calculate visitor, session and campaign data. `_ga_*` is used for storing and counting page views. | `_ga`: 2 years `_ga_*`: 2 years (Note: GA4 documentation states 2 years for _ga_ |
Google Privacy Policy GA4 Cookie Usage |
4.3. Functionality Cookies
These cookies enable the website to provide enhanced functionality and personalization, such as remembering your preferences (e.g., language or region). They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these services may not function properly.
4.4. Targeting and Advertising Cookies
These cookies are set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
| Cookie Name(s) | Provider | Purpose | Duration | More Information / Opt-Out |
|---|---|---|---|---|
| `_fbp` (and potentially others like `fr`) | Facebook (Meta) | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers, and to track users across websites that use Facebook pixels or Facebook social plugins. | `_fbp`: 3 months | Facebook Cookie Policy Facebook Ad Preferences |
| e.g., `IDE`, `NID`, `ANID`, `1P_JAR` (Google Ads cookies can vary) | Google Ads | Used for online advertising, including serving ads, personalizing ads (retargeting), limiting the number of times an ad is shown, muting ads, and measuring campaign effectiveness. | Varies (e.g., NID: 6 months, IDE: 13 months in EEA, Switzerland, and UK; 24 months elsewhere. Subject to browser limitations.) | Google Advertising Technologies Google Ad Settings |
| (e.g., `personalization_id`, `guest_id`, `ct0` - X Ads cookies can vary) | X (formerly Twitter) | Used for advertising purposes, including showing more relevant ads, measuring ad effectiveness, and personalizing content based on your inferred interests. | (Varies, often session to 2 years) | X Cookies Policy X Personalization Settings |
| (Shopify may set cookies via its ad platform or if you use Shopify Audiences. Identify specific cookies if applicable, e.g., `_shopify_sa_t`, `_shopify_sa_p`) | Shopify Ads / Shopify | Used by Shopify's advertising platform or features like Shopify Audiences to help merchants reach potential customers with targeted ads on platforms like Facebook, Google, etc., and to track ad performance. | (Varies. Subject to browser limitations.) | Shopify Cookie Policy |
5. Your Choices and Managing Cookies
You have several options for managing your cookie preferences:
- Cookie Consent Banner/Tool: When you first visit our website, you may be presented with a cookie consent banner or tool. This tool allows you to customize your cookie preferences and consent to or reject different categories of cookies (except for strictly necessary cookies). You can usually revisit your choices by clicking on a "Cookie Settings" or "Manage Cookies" link, often found in the footer of our website. (The existing HTML mentioned a button to "revisit the cookie consent banner" - ensure this functionality is present and works.)
- Browser Settings: Most web browsers allow you to control cookies through their settings. You can usually find these settings in the "options" or "preferences" menu of your browser. The links below provide information on how to manage cookies for common browsers:
- Chrome: https://support.google.com/accounts/answer/32050
- Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac
- Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox
- Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09
- Internet Explorer: https://support.microsoft.com/en-us/topic/how-to-delete-cookie-files-in-internet-explorer-bca9446f-d873-78de-77ba-d42645fa52fc
- Third-Party Opt-Out Tools: For third-party advertising cookies, you can also opt out of receiving targeted advertising from many ad networks by visiting the following sites:
- Digital Advertising Alliance (DAA): https://www.aboutads.info/choices/ (for US users)
- Network Advertising Initiative (NAI): https://www.networkadvertising.org/choices/ (for US users)
- European Interactive Digital Advertising Alliance (EDAA): https://www.youronlinechoices.eu/ (for EU/UK users)
6. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.
The date at the top of this Cookie Policy indicates when it was last updated.
7. Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact us at:
Call Flows LTD.
Email: contact@callflows.ai
Bulgaria, Sofia, blvd Vitosha 1A